Profile income

One of the sources of revenues for the dot-com companies. Websites that have accumulated the profiles of a particular target group can sell these profiles if they get permission. At the same time, there is a code of ethics that warn against the wrongful sale or misuse of customer information.

Market share

The percentage of sales enjoyed by a product in a specific market. The company with the largest market share usually controls the market, that is, sets the price points for all the vendors, defines the product’s capabilities, has the pick of distributors, has the advertising muscle, and so forth.