Early adopters (Light-house customers)

Individuals or companies that purchase and use new products and technologies before other customers do. Early adopters are usually ready to pay more for a new product and obtain certain advantages, such as improved efficiency, optimized costs, sophisticated company image, etc. On the other hand, early adopters’ feedback about the new product’s deficiencies, subsets of features and its market fit is essential for the innovation companies as well as their higher solvency with the ability to cover significant shares of the new development costs.