Contacts of potential customers (companies or individuals) that businesses obtain through various marketing initiatives, i.e. special events, consumer contests, call-to-action campaigns, etc. Contacts could be purchased or hired from contact lists providers in order to send out their offers and follow up the feedback from good prospects that are likely to do a purchase and turn into sales. Unlike Marketing leads, Sales leads could be sold, resold and/ or rented by companies multiple times.
Selection of potential Sales leads is based on demographic and socio-economic data (sector, location, age, occupation, gender, etc.)
It is considered a good result if 5-10% of all leads convert to customers at the end of the sales leads funnel.
See also: Leads, Qualified leads
